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The Ethnic Dilemma: Mass Communication and Native People in Colombia
[journal article]
Abstract The logic of hegemonic domination that was established in Colombia and in Latin America after the Conquest is
based on a scheme of elitist power. Using the perspective of the Italian sociologist Vilfredo Pareto, we can classify
these elites in lions or foxes. In the first case, they use the force ... view more
The logic of hegemonic domination that was established in Colombia and in Latin America after the Conquest is
based on a scheme of elitist power. Using the perspective of the Italian sociologist Vilfredo Pareto, we can classify
these elites in lions or foxes. In the first case, they use the force and the violence (the Macht of Weber) to impose
their sovereignty; in the second case, they use persuasion and the masquerade (the Herrschaft)—the propaganda.
This power is based on a more stable legitimacy and is able to transform itself in a matrix-effect reality. This form
of social control has allowed the Colombian (and Latin American) élites the uncontrolled starvation of the natural
resources found in these territories, under the influence of a wild capitalism which is strictly linked to the mass
media community of the continent. This paper will expose the panorama of community media with an ethnic
perspective in Colombia that hopefully works as process to facilitate the building of social links based on dialogue,
reconciliation, respect, and participation, acting as watchdog of economic and political power, reporting the
injustice and looking for peace solution in the region.... view less
Keywords
mass media; mass communication; Colombia; journalism; indigenous peoples; ethnocentrism; reporting; media ethics; social control
Classification
Communicator Research, Journalism
Document language
English
Publication Year
2011
Page/Pages
p. 150-159
Journal
Journalism and Mass Communication, 1 (2011) 3
ISSN
2160-6579
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution