Construction d'une approche interdisciplinaire et expérimentale pour l'analyse de la communication d'influence

Abstract

This paper describes the added value of an interdisciplinary and experimental approach applied to an analysis of the inter-organizational communication of influence. The field analyzed is the international industrial standardization of societal security. A communicational problem has been investigated with an experimental method based on natural language processing and knowledge management tools. The purpose of the methodological framework is to clarify the way international standards are designed and the policies that are supported by these standards. Furthermore, strategies of influence of public and private stakeholders involved in the NGOs which produce these texts have also been studied. The means of inter-organizational communication between organizations (companies or governmental authorities) and NGOs can be compared to the lobbying developed in the context of the construction of Europe and globalization. Understanding the prescriptive process has become a crucial issue for States, organizations and citizens. This research contributes to the critical assessment of the new industrial policies currently being developed from the point of view of their characteristics and the way they have been designed.