dc.contributor.author | Sanden, Maarten C.A.van der | de |
dc.contributor.author | Dam, Koen H. van | de |
dc.contributor.author | Kobus, Charlotte B.A. | de |
dc.contributor.author | Stragier, Jeroen | de |
dc.date.accessioned | 2014-03-18T14:32:24Z | |
dc.date.available | 2014-03-18T14:32:24Z | |
dc.date.issued | 2013 | de |
dc.identifier.issn | 1775-352X | de |
dc.identifier.uri | http://www.ssoar.info/ssoar/handle/document/37729 | |
dc.description.abstract | Communication and marketing professionals make strategic decisions in highly complex and dynamic contexts. These decisions are highly uncertain on the outcome and process level when, for example, consumer behaviour is at stake. Decision support systems can provide insights in these levels of uncertainty and the professional process of decision making. However, literature describing decision support tools for strategic communication and marketing management that provide clear insights in uncertainty levels is lacking. This study therefore aims at developing a consumer behaviour simulation module as an important element of such a future decision support tool. The consumer behaviour simulation we propose in this paper is based on data collected from a survey among 386 households with which a behavioural change model was calibrated. We show how various decision scenarios for strategic communication and marketing challenges can be explored and how such a simulation based decision support system can facilitate strategic communication and marketing management concerning the introduction of a smart energy meter. | en |
dc.language | en | de |
dc.subject.ddc | Psychology | en |
dc.subject.ddc | News media, journalism, publishing | en |
dc.subject.ddc | Psychologie | de |
dc.subject.ddc | Publizistische Medien, Journalismus,Verlagswesen | de |
dc.subject.other | strategic communication and marketing management; decision support; agent-based simulation; consumer behaviour/technology adoption; smart energy meter; digital city | |
dc.title | Simulation based decision support for strategic communication and marketing management concerning the consumer introduction of smart energy meters | de |
dc.title.alternative | Aide à la décision basée sur la simulation pour communication stratégique et marketing management: l'introduction de compteurs d'énergie intelligents | de |
dc.description.review | begutachtet (peer reviewed) | de |
dc.description.review | peer reviewed | en |
dc.source.journal | ESSACHESS - Journal for Communication Studies | |
dc.source.volume | 6 | de |
dc.publisher.country | NLD | |
dc.source.issue | 1 | de |
dc.subject.classoz | Applied Psychology | en |
dc.subject.classoz | Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften | de |
dc.subject.classoz | Basic Research, General Concepts and History of the Science of Communication | en |
dc.subject.classoz | angewandte Psychologie | de |
dc.identifier.urn | urn:nbn:de:0168-ssoar-377291 | |
dc.rights.licence | Creative Commons - Attribution-NonCommercial | en |
dc.rights.licence | Creative Commons - Namensnennung, Nicht-kommerz. | de |
internal.status | formal und inhaltlich fertig erschlossen | de |
dc.type.stock | article | de |
dc.type.document | journal article | en |
dc.type.document | Zeitschriftenartikel | de |
internal.identifier.classoz | 10801 | |
internal.identifier.classoz | 10709 | |
internal.identifier.journal | 556 | |
internal.identifier.document | 32 | |
internal.identifier.ddc | 150 | |
internal.identifier.ddc | 070 | |
dc.description.pubstatus | Published Version | en |
dc.description.pubstatus | Veröffentlichungsversion | de |
internal.identifier.licence | 10 | |
internal.identifier.pubstatus | 1 | |
internal.identifier.review | 1 | |
dc.subject.classhort | 10800 | de |
internal.check.abstractlanguageharmonizer | CERTAIN | |
internal.check.languageharmonizer | CERTAIN_RETAINED | |