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@article{ Halimi-Falkowicz2013, title = {Changements en actes et communication engageante pour une préservation du littoral méditerranéen: le contrôle des variables suivant la logique expérimentale}, author = {Halimi-Falkowicz, Séverine and Biller, Anne}, journal = {ESSACHESS - Journal for Communication Studies}, number = {1}, pages = {45-55}, volume = {6}, year = {2013}, issn = {1775-352X}, urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-375330}, abstract = {The action-research Ecogestes aimed at improving the communication strategy used by the « ambassadors of the sea » to promote Mediterranean littoral preservation behaviors among sea users. With an experimental approach, a new methodology was devised and its impact was evaluated. Throughout the presentation of this action-research, we will illustrate the way researchers chose to control experimental variables and reduce noise in observed effects.}, keywords = {environmental consciousness; Aktionsforschung; Mediterranean region; communication; Kommunikation; Verhaltensänderung; behavior modification; Mittelmeerraum; Umweltbewusstsein; strategy; Küstenschutz; coastal protection; Kampagne; Strategie; action research; Umweltschutz; environmental protection; campaign}}