'Green Consumption' beyond mainstream economy: a discourse analysis

Withanachchi, Sisira Saddhamangala

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%T 'Green Consumption' beyond mainstream economy: a discourse analysis
%A Withanachchi, Sisira Saddhamangala
%J Future of Food: Journal on Food, Agriculture and Society
%N 1
%P 69-80
%V 1
%D 2013
%K Green economy; Green consumption; food politics
%@ 2197-411X
%~ Department of Organic Food Quality and Food Culture, University of Kassel, Germany
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-349400
%X In contemporary society, green consumption is a popular concept. The 
life styles of people and consumption behaviors are moderated in 
accordance to the ‘green ideology’. The process of green consumption 
can be observed through social behaviors such as preference of bio 
foods, recycling, reusing, limiting the over consumption and using 
environmentally friendly transport systems. However, mainstream 
economic analyses on green consumption argued that consumer 
behaviors are due to the rational choice of individuality based on 
utility and self-preferences. The hypothesis of this paper on consumer 
behavior in green consumption is configured by discourses according 
to the discourse analysis.
%C DEU
%G en
%9 journal article
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info