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@article{ Jonas2009, title = {Culture, self and the emergence of reactance: is there a “universal” freedom?}, author = {Jonas, Eva and Graupmann, Verena and Kayser, Daniela Niesta and Zanna, Mark and Traut-Mattausch, Eva and Frey, Dieter}, journal = {Journal of Experimental Social Psychology}, number = {5}, pages = {1068-1080}, volume = {45}, year = {2009}, doi = {https://doi.org/10.1016/j.jesp.2009.06.005}, urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-309880}, abstract = {In this article we suggest that independent vs. interdependent aspects of the self yield different manifestations of psychological reactance and that this is especially relevant in a cross-cultural context. In Studies 1, 2 and 4 we showed that people from collectivistic cultural backgrounds (individuals holding more interdependent attitudes and values) were less sensitive to a threat to their individual freedom than people from individualistic cultural backgrounds (individuals holding more independent attitudes and values), but more sensitive if their collective freedom was threatened. In Study 3 we activated independent vs. interdependent attitudes and values utilizing a cognitive priming method and yielded similar results as the other studies hinting at the important causal role of self-related aspects in understanding reactance in a cross-cultural context.}, }