Bibtex export
@article{ Reichertz1994, title = {Varianten: Zur Otto-Kern-Werbung}, author = {Reichertz, Jo}, journal = {Medien praktisch : medienpädagogische Zeitschrift für die Praxis}, number = {3}, pages = {44-45}, volume = {18}, year = {1994}, urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-30703}, keywords = {layout; effect; Religion; religion; advertising; advertising medium; Werbung; Werbeträger; Tabu; tabu; Gestaltung; Wirkung}}