Religiöse (Vor-)Bilder in der Werbung

Religious (model) pictures in advertising
[collection article]

Corporate Editor
Religionspädagogisches Institut Loccum

Keywords
value; content; social norm; layout; effect; company policy; morality; religion; advertising; role model

Classification
Marketing
Advertising, Public Relations
Media Contents, Content Analysis

Method
descriptive study

Free Keywords
Ikonographie

Collection Title
... der Werbung glauben? Mythenmarketing im Zeitalter der Ästhetisierung

Editor
Klie, Thomas

Document language
German

Publication Year
1995

City
Rehburg-Loccum

Page/Pages
p. 26-34

Series
Arbeitshilfen BBS, 20

ISBN
3-925258-40-X

Status
Published Version; reviewed

Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works