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'Automatic' evaluation? Strategic effects on affective priming
[journal article]
Abstract Two studies examined strategic effects on affective priming. Extending prior research by Klauer and Teige-Mocigemba [Klauer, K. C., & Teige-Mocigemba, S. (2007). Controllability and resource dependence in automatic evaluations. Journal of Experimental Social Psychology, 43, 648–655], the influence o... view more
Two studies examined strategic effects on affective priming. Extending prior research by Klauer and Teige-Mocigemba [Klauer, K. C., & Teige-Mocigemba, S. (2007). Controllability and resource dependence in automatic evaluations. Journal of Experimental Social Psychology, 43, 648–655], the influence of different control strategies on a priming measure of prejudice was assessed. In both studies, a short stimulus onset asynchrony between prime and target (275 ms) was implemented along with considerable time pressure. In Study 1, participants could strategically eliminate priming effects with attitudinal prime categories (Arabs and liked celebrities) represented by several exemplars per category while priming effects for control categories remained intact. In Study 2, two strategies (payoff and faking) were induced to motivate participants to respond particularly fast and accurately to incongruent targets. Both strategies were successful in counteracting the usual priming effects, while leaving priming effects for non-targeted primes intact. We consider the role of so-called implementation intentions in accounting for the present findings.... view less
Classification
Social Psychology
Free Keywords
Affective priming; Implicit measures; Faking; Attentional control; Automaticity; Strategic effects; Implementation intentions
Document language
English
Publication Year
2008
Page/Pages
p. 1414-1417
Journal
Journal of Experimental Social Psychology, 44 (2008) 5
DOI
https://doi.org/10.1016/j.jesp.2008.04.004
Status
Postprint; peer reviewed
Licence
PEER Licence Agreement (applicable only to documents from PEER project)