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@article{ Zogmaister2008,
 title = {The Impact of Loyalty and Equality on Implicit Ingroup Favoritism},
 author = {Zogmaister, Cristina and Arcuri, Luciano and Castelli, Luigi and Smith, Eliot R.},
 journal = {Group Processes & Intergroup Relations},
 number = {4},
 pages = {493-512},
 volume = {11},
 year = {2008},
 doi = {},
 urn = {},
 abstract = {Extending recent investigations into the malleability of implicit ingroup favoritism,                three experiments examined the role of indirect activation of equality and loyalty.                Results showed that priming equality decreased implicit favoritism, measured through                the Implicit Association Test and Go/No-Go Association Task, whereas priming loyalty                enhanced it; spontaneous behavior (seating distance) was similarly influenced. A                boundary condition was observed, namely change of intergroup setting: the effects of                priming equality and loyalty ceased when these were primed after an irrelevant                ingroup identity was made salient. In general, implicit favoritism can be reduced or                increased after the activation of equality and loyalty respectively, and this                underlines the importance of tackling discrimination by both lessening its                expression, and removing factors that exacerbate it.},