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@article{ Rudy2006,
 title = {Institutional and/versus commercial media coverage: representations of the                University of California, Berkeley–Novartis agreement},
 author = {Rudy, Alan and Eyck, Toby A. Ten},
 journal = {Public Understanding of Science},
 number = {3},
 pages = {343-358},
 volume = {15},
 year = {2006},
 doi = {https://doi.org/10.1177/0963662506063795},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-224115},
 abstract = {In 1998, a contract was signed between the University of California at Berkeley (UCB)                and Novartis in which the latter agreed to give UCB's Department of Plant                and Microbial Biology US$25 million over a five year period. This Agreement was the                foundation for debates that split the university over issues related to corporate                control of the university, the environmental and social consequences of                biotechnology, intellectual property rights, and academic freedom. This paper                investigates the ways in which the Agreement was presented within the public                relations office of UCB and the popular press, as well as reactions to that                coverage. Data were collected through archival and web-based searches and interviews                with individuals connected to the Agreement.},
}