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Rezension: Ansgar Zerfaß und Dietrich Boelter: Die neuen Meinungsmacher. Weblogs als Herausforderung für Kampagnen, Marketing, PR und Medien
[review]
Reviewed workZerfaß, Ansgar; Boelter, Dietrich: Die neuen Meinungsmacher: Weblogs als Herausforderung für Kampagnen, Marketing, PR und Medien. FastBook, 4. Graz: Nausner & Nausner 2005. 3-901402-45-4
Classification
Impact Research, Recipient Research
Political Process, Elections, Political Sociology, Political Culture
Advertising, Public Relations
Interactive, electronic Media
Document language
German
Publication Year
2006
Page/Pages
4 p.
Journal
kommunikation @ gesellschaft, 7 (2006)
Status
Published Version; reviewed
Licence
Deposit Licence - No Redistribution, No Modifications