Relationship between the type of media consumption and political trust in the European Union: Evidence from the 94th Eurobarometer 2020/2021 Survey

Abstract

This article analyzes the relationship between the consumption of different types of media and political trust, while also additionally contributing to discussions in several sub-branches of agenda-setting theories. To test the hypotheses, this article runs several linear regression models at the European Union, regional, and national levels. The European Union-level analysis is based on the 94th Eurobarometer survey data of 2020/2021. It is then further complemented with some country-level comparisons. The regression models account for various socio-economic and socio-political confounding factors. The results of the analysis demonstrate that there is a significant positive relationship between press consumption and political trust. As for social media, their negative effect is visible and consistent only when they are designated as the respondent's main source of information. Other media types do not demonstrate a visible and statistically significant effect. This article's findings, also through the country-level comparisons, provide new research avenues not only for quantitative research as well as for comparative case studies of individual European Union Member States.