Цифровой брендинг как инструмент публичной дипломатии группы стран DACH

Voronkov, Viacheslav V.

Digital Branding As a Tool of Public Diplomacy of the DACH Group of Countries
[journal article]

dc.contributor.author	Voronkov, Viacheslav V.	de
dc.date.accessioned	2025-05-19T15:07:07Z
dc.date.available	2025-05-19T15:07:07Z
dc.date.issued	2024	de
dc.identifier.issn	1726-1139	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/102407
dc.description.abstract	This article consists of discourse analysis and application of digital technologies in public diplomacy. The phenomenon of territory branding, its connection with public diplomacy in international relations, and how this practice was implemented by the largest German-speaking countries: the Federal Republic of Germany, the Republic of Austria and the Swiss Confederation are explored. Methodologically, scientific literature, mass media and materials of government organizations are used to analyze how certain subjects can use branding technologies. In conclusion, it is concluded that, although digital branding cannot solve problems by itself, it undoubtedly has an impact on interaction with foreign users, to a greater or lesser extent within the framework of public diplomacy.	de
dc.language	ru	de
dc.subject.ddc	Politikwissenschaft	de
dc.subject.ddc	Political science	en
dc.subject.other	lace marketing; public diplomacy; nation branding; DACH countries	de
dc.title	Цифровой брендинг как инструмент публичной дипломатии группы стран DACH	de
dc.title.alternative	Digital Branding As a Tool of Public Diplomacy of the DACH Group of Countries	de
dc.description.review	begutachtet	de
dc.description.review	reviewed	en
dc.source.journal	Administrative Consulting
dc.publisher.country	RUS	de
dc.source.issue	1	de
dc.subject.classoz	spezielle Ressortpolitik	de
dc.subject.classoz	Special areas of Departmental Policy	en
dc.subject.thesoz	Markenpolitik	de
dc.subject.thesoz	branding policy	en
dc.subject.thesoz	Bundesrepublik Deutschland	de
dc.subject.thesoz	Federal Republic of Germany	en
dc.subject.thesoz	Österreich	de
dc.subject.thesoz	Austria	en
dc.subject.thesoz	Schweiz	de
dc.subject.thesoz	Switzerland	en
dc.subject.thesoz	Diplomatie	de
dc.subject.thesoz	diplomacy	en
dc.rights.licence	Creative Commons - Namensnennung 4.0	de
dc.rights.licence	Creative Commons - Attribution 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10051649
internal.identifier.thesoz	10037571
internal.identifier.thesoz	10040166
internal.identifier.thesoz	10057541
internal.identifier.thesoz	10037465
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	219-231	de
internal.identifier.classoz	10508
internal.identifier.journal	2857
internal.identifier.document	32
internal.identifier.ddc	320
dc.identifier.doi	https://doi.org/10.22394/1726-1139-2024-1-219-231	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	16
internal.identifier.pubstatus	1
internal.identifier.review	2
dc.subject.classhort	10500	de
internal.pdf.valid	false
internal.pdf.wellformed	true
internal.pdf.encrypted	false
ssoar.urn.registration	false	de

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Цифровой брендинг как инструмент публичной дипломатии группы стран DACH

Digital Branding As a Tool of Public Diplomacy of the DACH Group of Countries [journal article]

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This item appears in the following Collection(s)

Digital Branding As a Tool of Public Diplomacy of the DACH Group of Countries
[journal article]