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@article{ Shamrai2017, title = {Социальное проектирование как функция государственного управления: опыт проекта "Санкт-Петербургский Международный Книжный салон"}, author = {Shamrai, Andrey Grigorievich and Trokhinova, Olga Igorevna}, journal = {Administrative Consulting}, number = {12}, pages = {138-146}, year = {2017}, issn = {1726-1139}, doi = {https://doi.org/10.22394/1726-1139-2017-12-138-146}, abstract = {How can the political decision, as an element of public administration, fully and quickly solve the social problem about the values? The authors of the article suggest to consider similar experience in the field of education and culture on the example of the Saint-Petersburg International Book Fair as the element of the region strategy and as the method of solving social, marketing and image tasks.}, keywords = {öffentliche Verwaltung; public administration; Entscheidungsfindung; decision making; Russland; Russia; Marketing; marketing; Projekt; project}}