The Role of Green Product Trust in Mediating the Influence of Eco-Branding and Brand Uniqueness on Green Purchase Intention in KALIMBO Bag Products

Erliani, Aida; Rinuastuti, Baiq Handayani

[journal article]

dc.contributor.author	Erliani, Aida	de
dc.contributor.author	Rinuastuti, Baiq Handayani	de
dc.date.accessioned	2025-03-06T15:20:06Z
dc.date.available	2025-03-06T15:20:06Z
dc.date.issued	2025	de
dc.identifier.issn	2413-9009	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/100497
dc.description.abstract	This study aims to determine the role of green product trust in mediating the influence of eco-branding and brand uniqueness on green purchase intention. This study uses a quantitative approach with 150 respondents. The analysis tool uses SEM-PLS with the SmartPLS 4.0 application. The results of this study show that eco-branding has an insignificant direct influence on green purchase intention but has a significant influence when mediated by green product trust. Meanwhile, brand uniqueness significantly influences green purchase intention both directly and when mediated by green product trust. These findings prove the importance of creating trust in green products.	de
dc.language	en	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.other	eco-branding; brand uniqueness; green product trust; green purchase intention	de
dc.title	The Role of Green Product Trust in Mediating the Influence of Eco-Branding and Brand Uniqueness on Green Purchase Intention in KALIMBO Bag Products	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.identifier.url	https://pathofscience.org/index.php/ps/article/view/3421/1653	de
dc.source.journal	Path of Science
dc.source.volume	11	de
dc.publisher.country	MISC	de
dc.source.issue	1	de
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.thesoz	Kaufverhalten	de
dc.subject.thesoz	buying behavior	en
dc.subject.thesoz	Nachhaltigkeit	de
dc.subject.thesoz	sustainability	en
dc.subject.thesoz	Marketing	de
dc.subject.thesoz	marketing	en
dc.rights.licence	Creative Commons - Namensnennung 4.0	de
dc.rights.licence	Creative Commons - Attribution 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10041639
internal.identifier.thesoz	10064837
internal.identifier.thesoz	10051656
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	2026-2036	de
internal.identifier.classoz	1090405
internal.identifier.journal	1570
internal.identifier.document	32
internal.identifier.ddc	330
dc.identifier.doi	https://doi.org/10.22178/pos.113-22	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	16
internal.identifier.pubstatus	1
internal.identifier.review	1
internal.dda.reference	https://pathofscience.org/index.php/index/oai/@@oai:ojs.pathofscience.org:article/3421
ssoar.urn.registration	false	de

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