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Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):
https://doi.org/10.17645/mac.9126

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Strategic Choices for Balancing Intimacy and Professionalism: Content Analysis of Chinese Podcasts on Himalaya

[Zeitschriftenartikel]

Xu, Jinghong
Wang, Zining
Luo, Tong
Liu, Shiyu

Abstract

By analyzing 120 episodes from 12 podcast accounts, representing central, provincial, commercial, and individual Chinese news outlets on the Himalaya platform, this study examines the strategies employed by news publishers to balance intimacy and professionalism. Our findings show that while all med... mehr

By analyzing 120 episodes from 12 podcast accounts, representing central, provincial, commercial, and individual Chinese news outlets on the Himalaya platform, this study examines the strategies employed by news publishers to balance intimacy and professionalism. Our findings show that while all media types prioritize professionalism, their strategies for cultivating intimacy differ significantly. Compared to commercial and provincial media, central media achieved the best balance between intimacy and professionalism. Individual media demonstrated the highest intimacy scores, whereas central media excelled in professionalism. This study enhances our understanding of how institutional backgrounds shape strategies in audio journalism. It offers insights into balancing intimacy with professional standards in the podcast medium.... weniger

Thesaurusschlagwörter
Intimität; China; auditive Medien; Nachrichten

Klassifikation
Kommunikatorforschung, Journalismus

Freie Schlagwörter
Chinese podcasts; Himalaya; audio journalism; news podcasts; podcasts

Sprache Dokument
Englisch

Publikationsjahr
2025

Zeitschriftentitel
Media and Communication, 13 (2025)

Heftthema
Balancing Intimacy and Trust: Opportunities and Risks in Audio Journalism

ISSN
2183-2439

Status
Veröffentlichungsversion; begutachtet (peer reviewed)

Lizenz
Creative Commons - Namensnennung 4.0


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© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.