Results for Discipline:
Marketing
Hits 1-9 within 9 documents
Singer - alinhavando estratégias mercadológicas em anúncios de jornais de Belém-Pará, no século XIX [journal article]
Source: Aturá - Revista Pan-Amazônica de Comunicação, (2017) 1. p.31-50
Increasing clicks through advanced targeting: applying the third-party seal model to airline advertising [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 5 (2019) 1. p.24-30
The evolution of destination branding: A review of branding literature in tourism [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 1. p.9-17
A negação da negativa em um palimpsesto de propaganda: conflitos entre liberdades em expressões sobre a campanha de Carnaval da cerveja Skol em 2015 [journal article]
Source: Revista Observatório, 2 (2016) 1. p.318-339
The influence of eWOM credibility on visit intention: An integrative moderated mediation model [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 7 (2021) 1. p.54-63
Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram [journal article]
Source: Media and Communication, 10 (2022) 1. p.185-197
Disguising Commercial Intentions: Sponsorship Disclosure Practices of Mexican Instamoms [journal article]
Source: Media and Communication, 10 (2022) 1. p.124-135
Influence of Instagram Influencers in Promoting Brand Patronage in Nigeria: A Study of Pepsi Brand [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 1. p.304-317
Consumers' Post-Purchase Dissonance Reinforcement Strategies in SIMS Nigeria Limited [journal article]
Source: IMSU Journal of Communication Studies, 8 (2023) 1. p.78-89