Results for Discipline:
Marketing
Hits 1-10 within 10 documents
Influence of Ethnocentric Billboard Advertising Messages on Product Consumption in Nigeria: A study of Hero Lager [journal article]
Source: Path of Science, 8 (2022) 5. p.7001-7011
The Influence of Prices, Advertising Attractiveness, Celebrity Endorsers, and Dissatisfaction with Brand Switching on Smartphone Consumers in Mataram City, Indonesia [journal article]
Source: Path of Science, 9 (2023) 2-3. p.1018-1024
Використання цифрових технологій при розробці маркетингових стратегій сільськогосподарських підприємств [journal article]
Source: Path of Science, 9 (2023) 6. p.2001-2008
The Influence of Instafamous and Content Marketing on General Attitude Toward Local Brands and Interest in Buying Cosmetic Products [journal article]
Source: Path of Science, 9 (2023) 8. p.3055-3063
The Effect of E-Wom, Sharia Compliance and Muslim Customer's Perceived Value on Customer Loyalty at Bank NTB Syariah with Emotional Attachment as a Mediating Variable [journal article]
Source: Path of Science, 9 (2023) 8. p.3098-3107
The Influence of Product Knowledge and Word of Mouth on Non-Muslim Customers' Purchasing Decisions [journal article]
Source: Path of Science, 9 (2023) 10. p.2005-2012
Value Co-Creation Analysis in the Perspective of Service-Dominant Logic at PT Qlue Performa Indonesia [journal article]
Source: Path of Science, 9 (2023) 8. p.3091-3097
The Effect of Live Streaming Shopping, Price, and Product Quality on Purchasing Decisions for Shopee Users in West Nusa Tenggara, Indonesia [journal article]
Source: Path of Science, 9 (2023) 10. p.2019-2027
The Effect of Brand Prestige, Perceived Sociability and Social Norms on Fear of Missing Out by Buy Now Pay Later [journal article]
Source: Path of Science, 9 (2023) 8. p.3072-3081
The Influence of Electronic Word of Mouth and Hedonic Shopping Motivation on Impulse Buying with Fear of Missing Out as a Moderating Variable [journal article]
Source: Path of Science, 10 (2024) 1. p.3015-3024