Results for Discipline:
Marketing
Hits 1-8 within 8 documents
Konsumgütermarketing als soziologisches Berufsfeld [journal article]
Source: Sozialwissenschaften und Berufspraxis, 22 (1999) 4. p.341-362
Liquid identities: Mecca Cola versus Coca-Cola [journal article]
Source: European Journal of Cultural Studies, 10 (2007) 4. p.465-484
"Wir kümmern uns um mehr als Autos": Werbung als moralische Unternehmung [journal article]
Source: Soziale Welt, 46 (1995) 4. p.469-490
Инновационные формы продаж в электронной коммерции [journal article]
Source: Практический маркетинг, (2013) 4. p.23-34
Negative symbolic aspects in destination branding: exploring the role of the 'undesired self' on web-based vacation information search intentions among potential first-time visitors [journal article]
Source: Journal of Vacation Marketing, 16 (2010) 4. p.323-330
Milieumodelle und Milieuinstrumente in der Marktforschung [journal article]
Source: Sozialwissenschaften und Berufspraxis, 26 (2003) 4. p.365-380
Developing a Digital-Based Marketing Strategy to Promote Beach Attractions in Indonesia: a Case of Botutonuo Beach in Gorontalo [journal article]
Source: European Journal of Management Issues, 30 (2022) 4. p.205-214
Customer relationship management strategies of selected resorts in Cavite: A pandemic situationer [journal article]
Source: International Research Journal of Science, Technology, Education, and Management, 2 (2022) 4. p.104-113