Results for Discipline:
Marketing
Hits 1-5 within 5 documents
Liquid identities: Mecca Cola versus Coca-Cola [journal article]
Source: European Journal of Cultural Studies, 10 (2007) 4. p.465-484
Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram [journal article]
Source: Media and Communication, 10 (2022) 1. p.185-197
Disguising Commercial Intentions: Sponsorship Disclosure Practices of Mexican Instamoms [journal article]
Source: Media and Communication, 10 (2022) 1. p.124-135
In/Visibility in Social Media Work: The Hidden Labor Behind the Brands [journal article]
Source: Media and Communication, 10 (2022) 1. p.77-87
The Influence of Electronic Word of Mouth and Hedonic Shopping Motivation on Impulse Buying with Fear of Missing Out as a Moderating Variable [journal article]
Source: Path of Science, 10 (2024) 1. p.3015-3024