Results for Discipline:
Marketing
Hits 191-200 within 206 documents
The Influence of Instafamous and Content Marketing on General Attitude Toward Local Brands and Interest in Buying Cosmetic Products [journal article]
Source: Path of Science, 9 (2023) 8. p.3055-3063
The Effect of E-Wom, Sharia Compliance and Muslim Customer's Perceived Value on Customer Loyalty at Bank NTB Syariah with Emotional Attachment as a Mediating Variable [journal article]
Source: Path of Science, 9 (2023) 8. p.3098-3107
The Influence of Product Knowledge and Word of Mouth on Non-Muslim Customers' Purchasing Decisions [journal article]
Source: Path of Science, 9 (2023) 10. p.2005-2012
Value Co-Creation Analysis in the Perspective of Service-Dominant Logic at PT Qlue Performa Indonesia [journal article]
Source: Path of Science, 9 (2023) 8. p.3091-3097
The Effect of Live Streaming Shopping, Price, and Product Quality on Purchasing Decisions for Shopee Users in West Nusa Tenggara, Indonesia [journal article]
Source: Path of Science, 9 (2023) 10. p.2019-2027
The Effect of Brand Prestige, Perceived Sociability and Social Norms on Fear of Missing Out by Buy Now Pay Later [journal article]
Source: Path of Science, 9 (2023) 8. p.3072-3081
Reexamining brand loyalty and brand awareness with social media marketing: A collectivist country perspective [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 9 (2023) 2. p.3-10
Investigating brand image and brand trust in airline service: Evidence of Korean Air [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 9 (2023) 2. p.55-65
Introduction: A Thoroughly Branded, but Little-Known Middle East [collection article]
Source: De Gruyter, 2023
(Studies on Modern Orient, 38)
Branding the Middle East: Communication Strategies and Image Building from Qom to Casablanca [collection]
Source: De Gruyter, 2023
(Studies on Modern Orient, 38)