Results for Discipline:
Marketing
Hits 181-190 within 206 documents
The Influence of Prices, Advertising Attractiveness, Celebrity Endorsers, and Dissatisfaction with Brand Switching on Smartphone Consumers in Mataram City, Indonesia [journal article]
Source: Path of Science, 9 (2023) 2-3. p.1018-1024
Використання цифрових технологій при розробці маркетингових стратегій сільськогосподарських підприємств [journal article]
Source: Path of Science, 9 (2023) 6. p.2001-2008
Shops und kommerzielle Warenangebote: Publikumsorientierte Instrumente zur Steigerung der Museumsattraktivität [collection]
Source: transcript Verlag, 2005
(Schriften zum Kultur- und Museumsmanagement)
Inszenierung und Erlebnis in kulturhistorischen Ausstellungen: Museale Kommunikation in kunstpädagogischer Perspektive [phd thesis]
Source: transcript Verlag, 2006
(Schriften zum Kultur- und Museumsmanagement)
AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptions [journal article]
Source: Journal of AI, Robotics & Workplace Automation, 2 (2023) 2. p.165-174
Consumers' Post-Purchase Dissonance Reinforcement Strategies in SIMS Nigeria Limited [journal article]
Source: IMSU Journal of Communication Studies, 8 (2023) 1. p.78-89
The Role of Digital Social Media in the Formation of Attitudes towards Green Products among Information Literate Youth [journal article]
Source: European Journal of Management Issues, 31 (2023) 3. p.189-195
The relationship between perceived value, attitude and behaviour towards purchasing organic products (Case Study in Indonesia) [journal article]
Source: European Journal of Management Issues, 31 (2023) 2. p.71-78
Brand Management in Private Tertiary Educational Institutions in Nigeria: A Case of Bingham University [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 2. p.124-135
Navigating the Social Media Marketing Strategies during the Covid-19 Era in Nigeria [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 2. p.93-101