Results for Discipline:
Marketing
Hits 171-180 within 206 documents
Developing a Digital-Based Marketing Strategy to Promote Beach Attractions in Indonesia: a Case of Botutonuo Beach in Gorontalo [journal article]
Source: European Journal of Management Issues, 30 (2022) 4. p.205-214
Analyzing Decision-Making Factors for Using Social Media: The Role of Trust and Information Sharing [journal article]
Source: European Journal of Management Issues, 30 (2022) 3. p.142-152
Investigating the impact of social media on the development of sports businesses [journal article]
Source: Journal of Cyberspace Studies, 6 (2022) 1. p.31-46
Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes [journal article]
Source: Journal of Research in Marketing and Entrepreneurship, (2022) ahead-of-print
Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity [journal article]
Source: Journal of Brand Strategy, 11 (2022) 3. p.248-262
The asymmetrical force of persuasive knowledge across the positive-negative divide [journal article]
Source: Frontiers in Psychology, 6 (2015)
Customer relationship management strategies of selected resorts in Cavite: A pandemic situationer [journal article]
Source: International Research Journal of Science, Technology, Education, and Management, 2 (2022) 4. p.104-113
Encouraging brand attachment on consumer behaviour: Pet-friendly tourism segment [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 8 (2022) 2. p.16-24
Influence of Instagram Influencers in Promoting Brand Patronage in Nigeria: A Study of Pepsi Brand [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 1. p.304-317