Results for Discipline:
Marketing
Hits 21-23 within 23 documents
Encouraging brand attachment on consumer behaviour: Pet-friendly tourism segment [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 8 (2022) 2. p.16-24
Reexamining brand loyalty and brand awareness with social media marketing: A collectivist country perspective [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 9 (2023) 2. p.3-10
Investigating brand image and brand trust in airline service: Evidence of Korean Air [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 9 (2023) 2. p.55-65