Results for Discipline:
Marketing
Hits 31-35 within 35 documents
In/Visibility in Social Media Work: The Hidden Labor Behind the Brands [journal article]
Source: Media and Communication, 10 (2022) 1. p.77-87
Investigating the impact of social media on the development of sports businesses [journal article]
Source: Journal of Cyberspace Studies, 6 (2022) 1. p.31-46
Influence of Instagram Influencers in Promoting Brand Patronage in Nigeria: A Study of Pepsi Brand [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 1. p.304-317
Consumers' Post-Purchase Dissonance Reinforcement Strategies in SIMS Nigeria Limited [journal article]
Source: IMSU Journal of Communication Studies, 8 (2023) 1. p.78-89
The Influence of Electronic Word of Mouth and Hedonic Shopping Motivation on Impulse Buying with Fear of Missing Out as a Moderating Variable [journal article]
Source: Path of Science, 10 (2024) 1. p.3015-3024