Results for Discipline:
Business Administration
Hits 1-2 within 2 documents
Customer-based corporate valuation: integrating the concepts of customer equity and shareholder value [journal article]
Source: Management Decision, 43 (2005) 3. p.331-348
Identifying cross-channel dissynergies for multichannel service providers [journal article]
Source: Journal of Service Research, 10 (2007) 2. p.143-160