Hits 1-2 within 2 documents
Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes [journal article]
Source: Journal of Research in Marketing and Entrepreneurship, (2022) ahead-of-print
Hits 1-2 within 2 documents
Author(s): Schmitt-Howe, Britta.- 2020. 385-412p.
Author(s): Rudeloff, Christian; Damms, Julius
Source: Journal of Research in Marketing and Entrepreneurship, (2022) ahead-of-print