Hits 1-2 within 2 documents
Theoretical Foundations of Contemporary Qualitative Market Research—An Overview and an Integrative Perspective [journal article]
Source: Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, 5 (2004) 2. p.15
AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptions [journal article]
Source: Journal of AI, Robotics & Workplace Automation, 2 (2023) 2. p.165-174