Hits 1-8 within 8 documents
Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes [journal article]
Source: Journal of Research in Marketing and Entrepreneurship, (2022) ahead-of-print
AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptions [journal article]
Source: Journal of AI, Robotics & Workplace Automation, 2 (2023) 2. p.165-174
Navigating the Social Media Marketing Strategies during the Covid-19 Era in Nigeria [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 2. p.93-101
Introduction: A Thoroughly Branded, but Little-Known Middle East [collection article]
Source: De Gruyter, 2023
(Studies on Modern Orient, 38)
Branding the Middle East: Communication Strategies and Image Building from Qom to Casablanca [collection]
Source: De Gruyter, 2023
(Studies on Modern Orient, 38)