Hits 1-10 within 10 documents
Social media for cultural communication: A critical investigation of museums’ Instagram practices [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 6 (2020) 2. p.38-44
Marketing performance of service firms: Recognizing market sensing capability and customer interaction orientation [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 7 (2021) 2. p.38-48
Zwischen Markt und Moral: Reproduktionsmedizin und ihre Akteure in der Bundesrepublik der 1980er-Jahre [journal article]
Source: Zeithistorische Forschungen / Studies in Contemporary History, 17 (2020) 2. p.308-334
Determinants of Social Media Marketing Adoption in Small, Medium and Micro Enterprises during the Covid-19 pandemic [journal article]
Source: European Journal of Management Issues, 30 (2022) 2. p.92-99
AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptions [journal article]
Source: Journal of AI, Robotics & Workplace Automation, 2 (2023) 2. p.165-174
Brand Management in Private Tertiary Educational Institutions in Nigeria: A Case of Bingham University [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 2. p.124-135
Navigating the Social Media Marketing Strategies during the Covid-19 Era in Nigeria [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 2. p.93-101
Reexamining brand loyalty and brand awareness with social media marketing: A collectivist country perspective [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 9 (2023) 2. p.3-10
Investigating brand image and brand trust in airline service: Evidence of Korean Air [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 9 (2023) 2. p.55-65
Investigating the Impact of Social Media on Development of Marketing of Sports Products in Iran [journal article]
Source: Journal of Cyberspace Studies, 7 (2023) 2. p.203-218