Hits 1-10 within 15 documents
Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram [journal article]
Source: Media and Communication, 10 (2022) 1. p.185-197
The use of cultural heritage as a resource for developing tourism in the border areas of the Greater Region and the Upper Rhine region [collection article]
Source: Verlag der ARL, 2022
(Arbeitsberichte der ARL, 33)
Determinants of Social Media Marketing Adoption in Small, Medium and Micro Enterprises during the Covid-19 pandemic [journal article]
Source: European Journal of Management Issues, 30 (2022) 2. p.92-99
Analyzing Decision-Making Factors for Using Social Media: The Role of Trust and Information Sharing [journal article]
Source: European Journal of Management Issues, 30 (2022) 3. p.142-152
Investigating the impact of social media on the development of sports businesses [journal article]
Source: Journal of Cyberspace Studies, 6 (2022) 1. p.31-46
Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes [journal article]
Source: Journal of Research in Marketing and Entrepreneurship, (2022) ahead-of-print
Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity [journal article]
Source: Journal of Brand Strategy, 11 (2022) 3. p.248-262