Hits 1-3 within 3 documents
Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes [journal article]
Source: Journal of Research in Marketing and Entrepreneurship, (2022) ahead-of-print
Kampf um Legitimität: Positionierungsstrategien von Social-Media-Manager*innen im Feld der Unternehmenskommunikation [journal article]
Source: SCM Studies in Communication and Media, 11 (2023) 4. p.590-619