Hits 1-4 within 4 documents
The Determinants of New Product Performance in Malaysian Industry [journal article]
Source: Journal of ASEAN Studies, 2 (2014) 2. p.49-61
Effects of co-creation in a tourism destination brand image through twitter [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 2 (2016) 2. p.3-10
Marketing in the Hellenic private secondary education during the recession [journal article]
Source: Journal of Contemporary Education Theory & Research, 2 (2018) 2. p.3-8
AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptions [journal article]
Source: Journal of AI, Robotics & Workplace Automation, 2 (2023) 2. p.165-174