Hits 1-4 within 4 documents
Undesired self-image congruence in a low-involvement product context [journal article]
Source: European Journal of Marketing, 42 (2008) 5/6. p.702-712
Jugendliches Konsumverhalten in Südkorea und Deutschland [journal article]
Source: Korea - Politik, Wirtschaft, Gesellschaft, (2005). p.85-108