Hits 1-2 within 2 documents
The influence of eWOM credibility on visit intention: An integrative moderated mediation model [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 7 (2021) 1. p.54-63
Influence of Instagram Influencers in Promoting Brand Patronage in Nigeria: A Study of Pepsi Brand [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 1. p.304-317