Hits 1-8 within 8 documents
Comunicação de marcas em redes sociais na internet: Estilos de abordagem publicitária no Instagram [journal article]
Source: Revista Observatório, 2 (2016) 3. p.221-245
The New Visual Testimonial: Narrative, Authenticity, and Subjectivity in Emerging Commercial Photographic Practice [journal article]
Source: Media and Communication, 5 (2017) 2. p.11-20
Reinvention of publishers' revenue model: expectations of advertisers towards publishers' products [journal article]
Source: Media and Communication, 5 (2017) 2. p.77-86
Increasing clicks through advanced targeting: applying the third-party seal model to airline advertising [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 5 (2019) 1. p.24-30
The influence of eWOM credibility on visit intention: An integrative moderated mediation model [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 7 (2021) 1. p.54-63
Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram [journal article]
Source: Media and Communication, 10 (2022) 1. p.185-197
Influence of Instagram Influencers in Promoting Brand Patronage in Nigeria: A Study of Pepsi Brand [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 1. p.304-317