Hits 1-2 within 2 documents
Customer lifetime value to managing marketing strategies in the financial services [journal article]
Source: International Letters of Social and Humanistic Sciences, (2015) 42. p.164-173
A conceptual model to explain strategic alignment in the financial services based on balanced scorecard [journal article]
Source: International Letters of Social and Humanistic Sciences, (2015) 43. p.98-108