Hits 1-3 within 3 documents
Undesired self-image congruence in a low-involvement product context [journal article]
Source: European Journal of Marketing, 42 (2008) 5/6. p.702-712
Postvisit Destination Loyalty Judgments: Developing and Testing a Comprehensive Congruity Model [journal article]
Source: Journal of Travel Research, 50 (2011) 5. p.496-508
Negative symbolic aspects in destination branding: exploring the role of the 'undesired self' on web-based vacation information search intentions among potential first-time visitors [journal article]
Source: Journal of Vacation Marketing, 16 (2010) 4. p.323-330