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Impact of comic factor in TV ads on buying behavior of university students [journal article]
Source: International Letters of Social and Humanistic Sciences, (2015) 49. p.12-20
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Author(s): Ahmad, Naveed; Shafique, Nouman; Khurshid, Muhammad Mahboob; Farooq, Qamar
Source: International Letters of Social and Humanistic Sciences, (2015) 49. p.12-20