Hits 1-2 within 2 documents
Market Segmentation in (In)Action: Marketing and 'Yet to Be Installed' Role of Big and Social Media Data [journal article]
Source: Historical Social Research, 42 (2017) 1. p.103-122
Undesired self-image congruence in a low-involvement product context [journal article]
Source: European Journal of Marketing, 42 (2008) 5/6. p.702-712