Hits 1-9 within 9 documents
The Perception of Usefulness: Iranian Customers' Evaluation of Customer Reviews [journal article]
Source: Journal of Cyberspace Studies, 2 (2018) 1. p.89-102
Nachhaltiger Lebensmittelkonsum gestern, heute und morgen: Trends und Herausforderungen auf dem Weg zu Generationengerechtigkeit [journal article]
Source: Journal für Generationengerechtigkeit, 13 (2013) 1. p.23-28
Market Segmentation in (In)Action: Marketing and 'Yet to Be Installed' Role of Big and Social Media Data [journal article]
Source: Historical Social Research, 42 (2017) 1. p.103-122
EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image [journal article]
Source: Pakistan Administrative Review, 1 (2017) 1. p.84-102
Das Datenhandeln - zur Wissensordnung und Praxeologie des Online-Handels [journal article]
Source: Mediale Kontrolle unter Beobachtung, 3 (2014) 1. p.13
Semiotic analysis of Indian television advertisements and its impact on consumers: an exploratory study [journal article]
Source: ESSACHESS - Journal for Communication Studies, 8 (2015) 1. p.71-90
The Effect of Thematic Store Atmosphere on Impulse Buying Behavior Mediated by Affection and Impulse Buying Tendency [journal article]
Source: European Journal of Management Issues, 30 (2022) 1. p.58-65
The impact of demographic factors on consumer purchasing preferences in developing countries: empirical evidence from Kosovo [journal article]
Source: Journal of Liberty and International Affairs, 8 (2022) 1. p.98-115
The Influence of Electronic Word of Mouth and Hedonic Shopping Motivation on Impulse Buying with Fear of Missing Out as a Moderating Variable [journal article]
Source: Path of Science, 10 (2024) 1. p.3015-3024