Hits 1-9 within 9 documents
Liquid identities: Mecca Cola versus Coca-Cola [journal article]
Source: European Journal of Cultural Studies, 10 (2007) 4. p.465-484
Studying the brands in Iranian apparel industry: comparing GERAD agency in Iran with other agents in Qom [journal article]
Source: International Letters of Social and Humanistic Sciences, (2015) 55. p.48-61
Consumer-citizens of China: the role of foreign brands in the imagined future China [collection]
Source: Taylor & Francis, 2010
(Routledge Contemporary China Series)
Zur Verantwortung von Unternehmen und Konsumenten [collection]
Source: Hampp, 2008
(Schriftenreihe für Wirtschafts- und Unternehmensethik)
EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image [journal article]
Source: Pakistan Administrative Review, 1 (2017) 1. p.84-102
The investigation of the relationship between imagination from brand's suitability and brand preference active brand detergent consumers in Sanandaj city [journal article]
Source: International Letters of Social and Humanistic Sciences, (2015) 53. p.112-116
Analyse des facteurs explicatifs des comportements et attitudes des consommateurs kinois des produits contrefaits [journal article]
Source: Mouvements et Enjeux Sociaux, (2022) 122. p.108-119
The Effect of Brand Prestige, Perceived Sociability and Social Norms on Fear of Missing Out by Buy Now Pay Later [journal article]
Source: Path of Science, 9 (2023) 8. p.3072-3081
Vertrauen in Marken: die Praxis einer sozialen Beziehung [journal article]
Source: Philosophie der Psychologie, (2013) 18. p.1-23