Hits 1-8 within 8 documents
Studying the brands in Iranian apparel industry: comparing GERAD agency in Iran with other agents in Qom [journal article]
Source: International Letters of Social and Humanistic Sciences, (2015) 55. p.48-61
Consumer-citizens of China: the role of foreign brands in the imagined future China [collection]
Source: Taylor & Francis, 2010
(Routledge Contemporary China Series)
Die Bedeutung des Konsums für moderne Identitätskonstruktionen [collection article]
Source: VS Verl. für Sozialwiss., 2010
EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image [journal article]
Source: Pakistan Administrative Review, 1 (2017) 1. p.84-102
The investigation of the relationship between imagination from brand's suitability and brand preference active brand detergent consumers in Sanandaj city [journal article]
Source: International Letters of Social and Humanistic Sciences, (2015) 53. p.112-116
Vertrauen in Marken: die Praxis einer sozialen Beziehung [journal article]
Source: Philosophie der Psychologie, (2013) 18. p.1-23