Hits 1-2 within 2 documents
The evolution of destination branding: A review of branding literature in tourism [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 1. p.9-17
The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 2. p.8-16