Hits 1-2 within 2 documents
EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image [journal article]
Source: Pakistan Administrative Review, 1 (2017) 1. p.84-102
"Du bekommst, was Du verdienst!": Impulse aus Sicht einer Konsumentenethik [journal article]
Source: Zeitschrift für Wirtschafts- und Unternehmensethik, 1 (2000) 2. p.206-224