Hits 1-3 within 3 documents
Zur Verantwortung von Unternehmen und Konsumenten [collection]
Source: Hampp, 2008
(Schriftenreihe für Wirtschafts- und Unternehmensethik)
Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes [journal article]
Source: Journal of Research in Marketing and Entrepreneurship, (2022) ahead-of-print
AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptions [journal article]
Source: Journal of AI, Robotics & Workplace Automation, 2 (2023) 2. p.165-174