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The Influence of Instafamous and Content Marketing on General Attitude Toward Local Brands and Interest in Buying Cosmetic Products [journal article]
Source: Path of Science, 9 (2023) 8. p.3055-3063
The Influence of Product Knowledge and Word of Mouth on Non-Muslim Customers' Purchasing Decisions [journal article]
Source: Path of Science, 9 (2023) 10. p.2005-2012
The Effect of Live Streaming Shopping, Price, and Product Quality on Purchasing Decisions for Shopee Users in West Nusa Tenggara, Indonesia [journal article]
Source: Path of Science, 9 (2023) 10. p.2019-2027
The Effect of Brand Prestige, Perceived Sociability and Social Norms on Fear of Missing Out by Buy Now Pay Later [journal article]
Source: Path of Science, 9 (2023) 8. p.3072-3081
Reexamining brand loyalty and brand awareness with social media marketing: A collectivist country perspective [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 9 (2023) 2. p.3-10