Hits 1-2 within 2 documents
Vier Arten einen Schnaps zu vermarkten: zur Werbegeschichte von 'Anís del Mono' (1940-2000) [journal article]
Source: interculture journal: Online-Zeitschrift für interkulturelle Studien, 1 (2002) 1. p.20
Undesired self-image congruence in a low-involvement product context [journal article]
Source: European Journal of Marketing, 42 (2008) 5/6. p.702-712