Hits 1-3 within 3 documents
The Currency of Historicity in Hong Kong: Deconstructing Nostalgia through Soy Milk [journal article]
Source: Journal of Current Chinese Affairs, 44 (2015) 4. p.145-175
Impact of comic factor in TV ads on buying behavior of university students [journal article]
Source: International Letters of Social and Humanistic Sciences, (2015) 49. p.12-20
Semiotic analysis of Indian television advertisements and its impact on consumers: an exploratory study [journal article]
Source: ESSACHESS - Journal for Communication Studies, 8 (2015) 1. p.71-90